Our Story

Three Decades of River Excellence

Since 1994, Hubei Oriental Royal Cruise has been redefining luxury travel along China’s greatest waterway. From our home in Yichang, we create immersive journeys that reveal the Yangtze’s soul through its cultural heritage and stunning landscapes. Our carefully crafted itineraries span the river’s most captivating sections, offering guests unparalleled access to both iconic sights and hidden treasures.

Experience unparalleled luxury on the Yangtze River aboard the Yangzi Explorer. 02

Our Legacy

Setting New Standards in Luxury

For thirty years, we have set the standard for excellence on the Yangtze. Our legacy includes hosting world-renowned figures like Bill Gates and Warren Buffett aboard our celebrated ships. This tradition continues with the new-generation Yangzi Explorer, launching in 2025 as the river’s only all-suite vessel. Featuring a 1:1 staff-to-guest ratio and suites from 31 square meters, it represents the next chapter in luxury river exploration.

Experience unparalleled luxury on the Yangtze River aboard the Yangzi Explorer. 03 EU delegation with 21 ambassadors, sail with Yangzi Explorer on May 25, 2023

Our Commitment

Sustainable Luxury

True luxury requires responsibility. We are deeply committed to protecting the Yangtze through sustainable practices – from reducing our environmental footprint and eliminating single-use plastics to supporting local communities. Our approach ensures that the majestic river we share remains vibrant for generations to come, while providing our guests with meaningful travel experiences.

Experience unparalleled luxury on the Yangtze River aboard the Yangzi Explorer. 04

Connect with our team who can
help to make every Yangtze river
voyage a dreamlike experience.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.