Our Story
Three Decades of River Excellence
Since 1994, Hubei Oriental Royal Cruise has been redefining luxury travel along China’s greatest waterway. From our home in Yichang, we create immersive journeys that reveal the Yangtze’s soul through its cultural heritage and stunning landscapes. Our carefully crafted itineraries span the river’s most captivating sections, offering guests unparalleled access to both iconic sights and hidden treasures.
Our Legacy
Setting New Standards in Luxury
For thirty years, we have set the standard for excellence on the Yangtze. Our legacy includes hosting world-renowned figures like Bill Gates and Warren Buffett aboard our celebrated ships. This tradition continues with the new-generation Yangzi Explorer, launching in 2025 as the river’s only all-suite vessel. Featuring a 1:1 staff-to-guest ratio and suites from 31 square meters, it represents the next chapter in luxury river exploration.
EU delegation with 21 ambassadors, sail with Yangzi Explorer on May 25, 2023
Our Commitment
Sustainable Luxury
True luxury requires responsibility. We are deeply committed to protecting the Yangtze through sustainable practices – from reducing our environmental footprint and eliminating single-use plastics to supporting local communities. Our approach ensures that the majestic river we share remains vibrant for generations to come, while providing our guests with meaningful travel experiences.
Shennongjia
Fengjie
Fuling & Zhongxian
Wushan
Shibao
Badong
Yichang

