Last Updated: October 2025

This Privacy Policy describes how Hubei Orient Royal Cruise Co. Ltd. (”we,” ”us,” ”our,” ”ORC,” or ”Yangzi Explorer”) collects, uses, discloses, and protects your Personal Information when you use our website (www.yangziexplorer.com) (the ”Website”), make a booking, or otherwise interact with us.

By using our Website and services, you consent to the practices described in this Policy. If you do not agree with this Policy, please do not use our Website or provide us with your Personal Information.

1. Information We Collect

We collect information that you provide directly to us and information about your use of our Website.

A. Information You Provide to Us

• Identity and Contact Data: Such as your full name, email address, phone number, postal address, date of birth, and nationality.
• Booking and Travel Details: Including reservation information, itinerary, travel dates, passport details, and the names and details of other passengers in your booking.
• Payment Information: Credit/debit card numbers and other financial details. We use a third-party payment processor, and we do not store your full credit card information on our servers.
• Health and Sensitive Data: Information about medical conditions, dietary restrictions, disabilities, or religious beliefs, which we collect only with your explicit consent to ensure your safety and comfort during the cruise.
• Communications: Records of your correspondence with us, including emails and chat logs.

B. Information Collected Automatically

• Usage Data: Information about your interactions with our Website, such as pages visited, links clicked, and the time and date of your visits.
• Technical Data: Your IP address, browser type and version, operating system, and device identifiers.
• Cookies and Tracking Technologies: We use cookies and similar technologies to collect the above information and to enhance your experience on our Website. For more details, please see Section 5.

2. How We Use Your Information

We use your Personal Information for the following purposes:

• Service Fulfillment: To process your bookings, manage payments, deliver travel documents, and provide the services you request.
• Communication: To send booking confirmations, critical updates about your cruise, and respond to your inquiries.
• Safety and Security: To ensure the well-being of all passengers and crew, including addressing specific medical, dietary, or accessibility needs you have disclosed.
• Marketing: To send you promotional materials, newsletters, and special offers, but only if you have given us your explicit consent. You may opt-out at any time.
• Analytics and Improvement: To analyze how our Website is used, monitor trends, and improve our content, functionality, and user experience.
• Legal Compliance: To comply with applicable laws, regulations (including passenger manifest requirements for immigration and security purposes), and to defend our legal rights.

3. Legal Basis for Processing (GDPR Compliance)

We process your Personal Information on the following legal bases:

• Performance of a Contract: To fulfill our obligations under the booking contract with you.
• Legitimate Interests: For our legitimate business interests in website security, analytics, and marketing, where such interests are not overridden by your data protection rights.
• Consent: For sending marketing communications and processing sensitive health data. You may withdraw your consent at any time.
• Legal Obligation: To comply with our legal and regulatory requirements.

4. Sharing and Disclosing Your Information

We may share your Personal Information with:

• Affiliates and Service Providers: Trusted entities that assist us in operating our business, such as IT service providers, payment processors, marketing agencies, and local tour operators. These parties are contractually bound to use your data only as instructed and to protect its confidentiality.
• Government and Regulatory Authorities: As required by law, to port agents, border control, customs, and public health authorities.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
• Other Third Parties: When necessary to establish, exercise, or defend our legal rights, or to protect the vital interests of you or another person.

5. Cookies and Tracking Technologies

We use Cookies to distinguish you from other users, remember your preferences, and analyze website traffic. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please note that disabling cookies may impair the functionality of our Website.

6. Data Security

We implement robust technical and organizational measures designed to protect your Personal Information from unauthorized access, loss, or alteration. These measures include SSL encryption for data transmission and strict access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. For example, booking information is typically retained for a period of 2 years after your voyage to comply with legal and tax obligations.

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your Personal Information:

• Access: The right to request a copy of the Personal Information we hold about you.
• Rectification: The right to correct inaccurate or incomplete data.
• Erasure (”Right to be Forgotten”): The right to request the deletion of your data, subject to certain legal exceptions.
• Restriction of Processing: The right to request that we suspend the processing of your data.
• Data Portability: The right to receive your data in a structured, machine-readable format.
• Objection: The right to object to our processing of your data, particularly for direct marketing.

To exercise any of these rights, please contact us using the details in Section 10. We will respond to your request in accordance with applicable law.

9. International Data Transfers

Your Personal Information may be transferred to, and processed in, countries other than your own. These countries may have data protection laws that are different from yours. We will ensure that appropriate safeguards are in place for such transfers, such as standard contractual clauses approved by relevant authorities.

10. Contact Us

If you have any questions, concerns, or wish to exercise your data rights, please contact us at:
Hubei Orient Royal Cruise Co. Ltd.
Email: privacy@yangziexplorer.com
Postal Address: Suite 1105, 11F, Rongchuangronghui Bldg., #1166 Jiefangdadao Ave., Wuhan, Hubei, P. R. China

11. Changes to This Policy

We may update this Policy from time to time. The ”Last Updated” date at the top of this page will indicate when changes were made. We encourage you to review this Policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the updated Policy.